On the move with AssetCycle – reuse is now on your doorstep
Today, we’ve taken AssetCycle, our unique asset reuse service, on the road. It now reaches productions anywhere in the UK. No matter where your assets are, our team brings sustainability directly to your door.
As part of our commitment to the film and TV industry, AssetCycle has become a fully mobile, nationwide service. It rehomes, reuses and recycles assets securely and responsibly. We also provide detailed lifecycle analysis and carbon data to track your environmental impact.
Whether your assets are stored on set, in a studio or on location, through our mobile national service, we can bring our reuse and disposal services to you.
A nationally available service: reuse anytime, anywhere
AssetCycle is no longer limited to in-store productions. It is now available across the UK. We’ve already completed projects in Bristol, London, Warwickshire, Kent, and Liverpool, with more in progress. Whether you’re on a large studio lot or wrapping up a local shoot, our team is ready to bring AssetCycle to you.
“Our agile and dynamic service works alongside our AssetStore’s regional hubs. By working locally and coming directly to productions, we not only reduce your carbon footprint but also create opportunities for communities and productions to thrive.”
— Michaele Apostolides, Director, AssetStore

Why mobile and regional reuse services benefits your production
One of the key advantages of our mobile, nationwide service is its ability to operate regionally and adapt dynamically to the unique needs of productions.
Here’s why this approach is more sustainable:
- Adaptable and on-demand: Our dynamic and mobile service is designed to meet you where you are, ensuring seamless asset management.
- Supporting local communities: By redistributing assets regionally, we can provide valuable resources to schools, arts and community projects in the area.
- Reducing travel and emissions: Our agile and mobile service minimises the need for long-distance transportation, significantly cutting down on carbon emissions.
- Boosting local productions: Props, costumes and other assets can be rehomed to nearby productions or projects, fostering local collaboration.

About AssetCycle
Since 2018, AssetCycle has led the circular economy movement in the film and TV industry. It offers a sustainability-focused solution for productions and studios. AssetCycle enables the responsible disposal and reuse of sets, costumes, and props. Our team handles every step, simplifying sustainability for productions across the UK.
Here are just a few of the features that set us apart from traditional approaches to asset management and disposal:
- Comprehensive lifecycle analysis reporting: Gain access to detailed carbon data through our bespoke lifecycle analysis calculator, developed in collaboration with Climate Essentials.
- Sustainability prioritised: Eliminate landfill use and reduce carbon emissions by rehoming, recycling, and where necessary, securely destroying assets responsibly.
- Hassle-free process: We manage logistics, from local transportation to on-site assistance, allowing production teams to focus on their schedules.
- Online asset management: All reuse projects can be monitored remotely through our partner platform AssetFlow.


How does AssetCycle work?
AssetCycle makes sustainability accessible and efficient by simplifying the process from start to finish. Here’s how it works:
- Assessment of needs: Our team collaborates with production crews to understand asset requirements, including rehoming, recycling or secure destruction.
- Dynamic asset management: If needed, we upload item details and photos into AssetFlow. Productions can then make decisions remotely and monitor progress.
- Logistics coordination: Whether it’s a van or a 40-ft trailer, we handle transportation, ensuring assets are efficiently moved with minimal environmental impact.
- Rehoming and recycling: We prioritise reuse by working with industry and community partners to distribute assets where they’re needed most. Where reuse isn’t feasible, assets are recycled sustainably.
- Secure Disposal: For items with high intellectual property (IP) value or safety concerns, we ensure secure destruction in compliance with zero-to-landfill practices.
- Lifecycle Reporting: Each project includes a Lifecycle Analysis Certificate detailing carbon impact and comparisons with traditional disposal methods.
Our mission is simple — to help productions reduce their environmental footprint while creating a more circular economy for the entertainment industry.

Why choose AssetCycle?
Film and TV productions face mounting pressure to adopt sustainable practices while maintaining efficiency and cost-effectiveness. AssetCycle is designed to bridge this gap, offering an affordable, agile service.
How can it benefit your production?
- Reduce costs: By prioritising reuse and recycling, productions can save on disposal and skip fees while contributing to a circular economy.
- Increase efficiency: With fully managed logistics and planning, AssetCycle takes the stress out of asset redistribution.
- Achieve sustainability goals: Our comprehensive lifecycle data supports productions in meeting sustainability mandates and reporting on their environmental credentials.
- Enhance industry reputation: Studios and producers partnering with AssetCycle demonstrate their commitment to responsible asset management, with good news stories and case studies.
get in touch
We’d love to hear about your reuse and disposal needs. Contact Sam Collins at sam.collins@cama.co.uk or call us on 020 8526 8030 to learn how AssetCycle can help you reduce waste and transform your reuse process.
Want to know more about our affordable regional storage hubs? Read more here.
