Our priority is to get physical assets back into the film and television industry production. With our asset management platform, AssetFlow, we are helping productions to digitally catalogue their props, sets, costumes when they come into store with us.
This gives greater accountability over what is being bought and made during pre-production and what is being stored or disposed of post-production.
AssetFlow provides full traceability and transparency around studios’ possessions, setting productions up well for reuse and circularity when conducting a dead-strike.
When a production dead-strikes, rather than sending assets to landfill, CAMA coordinates reuse and donation. We prioritise circulating assets back into the industry, and then support community-led initiatives through donation.
We find new homes for sets, props, and costumes with prop houses, costumiers, production designers, and future productions.
CAMA then works with our trusted school, theatre group, charity, and social initiative network to ensure that no asset goes to waste.
To evidence the impact of reuse, we provide life cycle analysis using our bespoke CAMA Carbon Calculator.
We calculate the carbon emissions avoided through reuse via our AssetCycle service, versus what they would have been had a production bought new and sent everything to landfill.
CAMA provides Circular Economy certificates, also spotlighting reuse case studies and highlighting that circularity is an environmental, social, and economic good.
Carbon data like this is key to unlocking and evidencing how asset reuse contributes to broader sustainability targets.