Our mission has always been to help productions reduce waste. We saw an opportunity to turn what was once considered disposable into a valuable resource. By storing and managing assets, we help productions save money and reduce their environmental footprint. But we wanted to go further. We needed a way to measure the positive impact of these actions in a clear and credible way.
This is where our partnership with Climate Essentials began. As experts in carbon management, they understood our goal to provide the film and television industry with unprecedented insight. Together, we set out to develop a solution that could translate the principle of reuse into hard data. The result is an industry-first tool that measures carbon avoidance, empowering productions to track their progress and celebrate their sustainability achievements. This collaboration allows us to offer unique data that shows exactly how choosing reuse affects the industry’s carbon footprint.
How we calculate carbon avoidance
Our custom emissions tracking tool is designed to be both powerful and straightforward. It calculates the carbon that is not released into the atmosphere when a production chooses to reuse an item instead of buying a new one.
Here’s how it works:
- Logging an Asset: When a production stores a set, costume, or prop with us, we log it in our system, capturing details about its materials and size.
- Tracking Reuse: Each time that item is used again in a new production, our system tracks it.
- Calculating the Savings: The tool then calculates the “avoided emissions.” This figure represents the carbon that would have been generated to manufacture, package, and transport a brand-new equivalent.
By focusing on reuse, we help productions directly reduce their Scope 3 emissions—the indirect emissions that occur in a company’s value chain. This data is vital for sustainability reporting and for making informed decisions that align with climate targets. We are the only organization that can provide this level of specific data, offering a clear picture of how circular practices are transforming the industry from within.
Empowering productions with actionable data
Knowledge is power. By providing clear, actionable data, we empower production teams to become leaders in sustainability. Our tool gives them the evidence they need to justify and expand their reuse programs. It moves the conversation from “we think this helps” to “we know this reduces our carbon footprint by X tonnes.”
This partnership provides benefits that extend across the entire production lifecycle:
- Informed Decision-Making: Producers and sustainability managers can see the direct environmental benefit of their choices, helping them prioritize reuse.
- Credible Reporting: Productions can use our data in their environmental reports, showcasing their commitment to sustainability to stakeholders, investors, and audiences.
- Inspiring Change: Seeing the measurable impact of their actions inspires crews and creative teams to embrace circular thinking in all aspects of their work.
Through our collaboration with Climate Essentials, we are bringing a new level of transparency to sustainable production. We are providing the tools necessary for the industry to not only meet but exceed its environmental goals.
