CAMA are launching a pioneering ‘Circular Sets’ pilot, in association with the BBC, designed to offer free storage and reuse of sets for 6 months.
This initiative is designed to test the viability of incorporating secondhand set assets and flattage into our production pipeline, and to measure the significant reduction of carbon emissions achieved through this innovative reuse strategy.
The Circular Sets initiative will be offering free storage for set items that are then catalogued and made available through the CAMA’s unique platform, AssetFlow. This digital inventory will provide informative data, including set dimensions, images, and design files, as well as carbon data, ensuring that every selection is not just a creative fit, but also environmentally beneficial to the production.
As well as a lack of storage, we also know that IP is a barrier to set reuse, so the pilot also includes a contractual commitment to making the sets unrecognisable through redecoration so that IP, creativity, and circularity can work in tandem.
With the BBC and other Broadcaster such as ITV and Sky signing up to this initiative, we hope that with this commitment of the studios, it will help provide the infrastructure for Production Designers, the Art Department and construction crew to drive forward design for reuse, sustainable disassembly, set redesign and repurposing.
With the use of AssetCycle, CAMA’s carbon measurement tool, each production will also be able to see the emissions avoided each time the set is reused.
This is industry-first, invaluable data for albert certification, carbon reporting, and impact analysis.
We hope that through this unique pilot the industry can review and advise on how a national set storage initiative could be implemented at scale. As well as provide important feedback from the art department, studios and productions.
We’re looking for productions with sets that will soon become available and need a new home.
We will store your set for free for the entire duration of this pilot. The only element you’ll need to cost for is transport to one our storage facilities in East London or Essex. Your set will then be made available to a closed network of vetted television, film, and theatre professionals via AssetFlow, with contractual conditions for new owners to make it unrecognisable. You’ll cut costs on disposal and we’ll provide you with forecast carbon data on the emissions avoided through reuse, versus what they would have been had you sent your set to landfill. This is industry-first, invaluable data for albert certification, carbon reporting, and impact analysis